In 2019, under former CEO Steve Easterbrook, McDonald’s went on a spending spree, snapping up restaurant tech. One of those acquisitions was Apprente, which uses artificial intelligence software to take drive-thru orders. Kempczinski said the technology will likely take more than one or two years to implement. âoeNow there’s a big leap from going to 10 restaurants in Chicago to 14,000 restaurants across the U.S., with an infinite number of promo permutations, menu permutations, dialect permutations, weather â” and on and on and on,â he said. Another challenge has been training restaurant workers to stop themselves from jumping in to help.
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