Uber, Lyft Tout US Ride-Hail Driver Pay, Incentives Amid Demand Uptick
Uber and Lyft said U.S. drivers on their ride-hail platforms were earning significantly more than before the pandemic as trip demand outstrips driver supply, prompting the companies to offer extra incentives. From a report: Uber on Wednesday said it would invest an additional $250 million to boost driver earnings and offer payment guarantees in an effort to incentivize new and existing drivers. Uber’s Vice President of U.S. & Canada Mobility, Dennis Cinelli, in a blog post told drivers to take advantage of higher earnings before pay returns to pre-COVID-19 levels as more drivers return to the platform. Lyft on Tuesday said drivers in the company’s top-25 markets were earning an average of $36 per hour compared to $20 per hour pre-pandemic. Those numbers include tips, but Lyft did not disclose the share of tips in earnings. Lyft is also offering additional incentives and promotions in select markets. Further reading: Uber and Lyft have a driver shortage problem, and it’s costing them a lot of money

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