If your customers and clientele don’t feel secure using your products and/or accessing your corporate websites, web portals, and web shops, they won’t sign up, share information, or otherwise engage with your brand. Developing a robust approach to customer identity and access management, aka CIAM, is essential for building this trust.
But many CIOs and CISOs don’t understand CIAM and why it’s so important. In this first episode of our 5-episode podcast, The C-level Strategic Guide for CIAM Investment, we explore the basics of CIAM.
“It’s all about accurately identifying your customers, establishing a digital identity, and
then serving your customers based on that established digital identity,” says Swaroop