The shift toward product-centric IT has accelerated of late, as more IT leaders find project-based delivery models untenable for achieving their digital transformation aspirations.

In traditional project management, business units build software, churning through task lists and tracking budgets against carefully calibrated timelines. The overall organizational strategy and roadmap is typically not considered in project-based IT delivery models, and waterfall is the preferred development method within these fiefdoms, which jealously hoard KPIs and other metrics that help gauge business value, according to analyst firm Gartner.

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